In recent years, China's wind power market has maintained a rapid growth, and the cumulative installed capacity and new installed capacity in 2010 are both the top in the world. The fixed on grid electricity price policy also allows developers to make a lot of money. However, in sharp contrast to this, the market price of wind turbines has continued to decline, and the profit space of complete machine suppliers has been gradually compressed, entering the era of meager profits as a whole.
"At present, the price of 1.5MW wind turbines in China is about 3600~3700 yuan/kW, half of the peak period," said Liu Qi, deputy general manager of Shanghai Electric Wind Power Equipment Co., Ltd.
Since 2008, the average price of 1.5MW wind turbines in China has declined at an average annual rate of 22%~23%, reaching 3900 yuan/kW at the end of 2010. It is reported that Dongfang Turbine Co., Ltd. has the lowest quotation at present, and its 1.5MW unit quotation has dropped to 3200 yuan/kW. In the bidding of a project in Shenneng Inner Mongolia, the 2MW model of Dongfang Turbine Co., Ltd. has quoted an astonishing 3650 yuan/kW.
Sun Lixiang, deputy general manager of Guodian United Power Technology Co., Ltd., said frankly that under the current market price system, wind turbine enterprises must rely on scale advantages to avoid losing money. "The so-called profits of individual wind turbine suppliers often only consider the cost of equipment procurement and manufacturing, but ignore the later service and maintenance work."
Hao Yiguo, chief operating officer of Mingyang Wind Power, believes that overcapacity is one of the main reasons for irrational competition in the current market
It is understood that in 2010, the newly increased installed capacity of wind power in China was nearly 20 million kilowatts, and the capacity of Sinovel, Goldwind, Dongqi, Mingyang and United Power alone exceeded the above capacity. At the same time, international wind turbine manufacturing giants such as Denmark Vestas, Spain Gomesa, and the United States GE have established production bases in China, and the competition in the wind power market is unprecedented.
In the face of the profit crisis sweeping the entire industry, the parts suppliers, as the strategic partners of the complete machine enterprises, are also in deep trouble.
Li Hui, chief technical expert of Chongqing Kekai Qianwei Wind Power Control Equipment Co., Ltd., said: "The cost pressure of complete machine enterprises will inevitably be passed on to the parts suppliers, while the upstream parts enterprises, such as the electronics market, purchase prices are basically transparent and stable, so we will bear the most pressure of price decline."
Another person in charge of the first echelon converter enterprise in China also said frankly that although the orders of enterprises increased significantly in 2011, the profit margin was declining, which can only be supported by quantity at present. Most importantly, in the long run, it will also affect the future R&D investment of enterprises.
Unfortunately, industry experts generally believe that in the current market environment, price competition will continue to exist, and the next three years may be the stage of reshuffle of the wind power equipment industry
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